Meeting/Event Information

Loyalty Lessons from Lady Gaga

September 19, 2017
11:00 AM to 1:00 PM
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McNamara Alumni Center, University of Minnesota Campus
200 Southeast Oak Street
Minneapolis, MN 55455
http://www.mac-events.org/
 Directions

It’s not just crazy outfits, over-the-top performances, and catchy tunes that have made Lady Gaga one of the most successful pop stars of all time. 

Business professionals have also been awed by her unconventional customer loyalty strategy. With 67 million Twitter followers and 61 million
Facebook fans, she blows away her peers on social media. She has methodically built a grassroots base of what she calls her “Little Monsters”—
passionate fans who look to her not just for music but also for joy and inspiration.

Marketing expert Jackie Huba unpacks the method behind Lady Gaga’s success and isolates the strategies businesses can apply in an engaging
and interactive presentation based on the research from her bestselling book, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics.

 They include:

Focus on your “one percenters.” Gaga spends most of her effort on just 1% of her audience, the highly engaged superfans that drive word of mouth.

Lead with values. Gaga is consistent in her message of being yourself and loving others for who they are. That display of values creates a deep emotional connection.
Give them something to talk about. Whether by wearing a meat dress or “dying” in a pool of blood onstage, she knows that creating a remarkable customer experience will get people talking.


Parking: An adjacent 500-car ramp is connected by tunnel to the Alumni Center. The ramp entrance is on University Ave. Parking is $3.00/hour with a daily maximum of $12.00. Once inside the parking ramp, take the East elevator to tunnel B or street level. 


Cancellation/ Refund/ No-Show Policy:  Cancellations received by the office at least two business days prior to the event are eligible for a refund of the registration fee. No refunds will be provided for cancellations received fewer than two business days prior to the event. No-shows will be billed for any unpaid registration fees.

Photo Disclaimer:  Please be aware that by attending an ILEA MSP event, you consent to your likeness being used by ILEA, without compensation, in photographs for marketing purposes. Please let us kow if you do not wish to be subject to the foregoing. 


Our Generous Sponsors:

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 Jackie Huba

 

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Tickets

$40.00 Member Registration
$60.00 after 11:00 pm September 15

$60.00 Guest Registration
$80.00 after 11:00 pm September 15

$420.00 Member Registration plus Full Year Package (Star Awards Included)
$440.00 after 11:00 pm September 15

$45.00 Associate Registration - Same Company as a member
$65.00 after 11:00 pm September 15

$210.00 Pick Six Member Ticket (Choose any 6 programs.Does not include Star Awards)
$230.00 after 11:00 pm September 15

$25.00 Student Registration
$35.00 after 11:00 pm September 15